Ten Ways to Take your Shop Signage to the Next Level.
Bold Colours work well in signage. This is an example of Custom Signage for Macedon Ranges Glass in New Gisborne & Kyneton Victoria by the Team at Magnum Signs.
Shop signage is a fundamental marketing tool that many small businesses disregard.
It provides an opportunity to not only let people know your business exists, but what your business does.
Here are the ten things you must consider to create Brilliant Signage for your business.
Use colours that capture people’s attention. Bold, bright primary colours always work well.
Use a simple bold design and font that is easy to read no matter where you situated. Look at your signs from a multiple number of positions and heights.
Signs should not be done in isolation with each other. Think of your signage as a suite of signage. Each sign should work in isolation but also together in a cohesive unit.
Give consideration to external surfaces, vehicles, where your customers come into your business and where they leave from. Create custom signs that suit the location and purpose.
Signage design should be consistent across all signs and marketing.
Whether you are using brushwork signs, or digital printing clarity and quality matter so invest in the best you can afford to withstand the elements and wear and tear.
Ensure that you get custom signage that contains simple benefit messaging where relevant. Just don’t state features- explain how those features can help in simple, easy to read language.
When your signage is designed, ask your customers and clients for their feedback and make changes based on that.
Make sure words and numbers on external signs can be read from a moving vehicle and across roads.
Be sure to design your signage as part of your complete shop fit-out so that everything works together to create a consistent brand look and feel.
Use every surface to create signs that convey key messages, that matter to your business. Branding, Signage sells your Business!!